The two labels don’t just have hats, either. All of Elara Pictures’ merch is sold out, including its crewneck that reads “Gems Uncut” (a nod to Uncut Gems) and a pin featuring the beat-up face of Benny Safdie, who played Nick Nikas in Good Time. A24 has a similar selection of crewnecks and pins but is more merch-centric, offering up water bottles and even a six-foot-long beach towel in a color the publicist called summer mint. (She described the towel as “fluffy.”) In other words, there are some good quality pieces in the mix. One of the most popular clothing items has been A24’s mesh gym shorts, which have “A24” along the jersey stripe. “Designed to hit above the knee. Sorry, Sandman!” the description reads. (Sandman is a reference to Uncut Gems’ Adam Sandler, whose signature is baggy shorts that go far past his knee.
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