This collection reflects her fun and easygoing personality—she would have been proud to wear it, knowing it was for a good cause.” While one could literally roll out of bed in Chalamet's hoodie, it’s also a smart piece to own. It’s a hero piece that allows one to be comfy while still proving you’re in the know. A quick peruse on the site shows Celine is selling the hoodies in a bunch of different colors (they retail for $690), and other fashion labels also have their own take on logo sweaters as well, including Louis Vuitton, Dior, and more. So, is the It hoodie the new It bag? That’s so 2020. The brand is coming off a couple of high-profile collaborations, one with Gwyneth Paltrow’s Goop and the other with no less of a French icon than Catherine Deneuve. Conceived well before the lockdowns, they probably didn’t hurt A.P.C.’s bottom line.
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