Schwartz’s life-long interest in people, sound, music and events led him to record urban folklore and soundscapes in his New York City neighborhood and to collect similar recordings from other folklorists and collectors around the world. He adopted audio tape technology while it was in its infancy in the late 1940s, and over the next 55 years he assembled a vast collection of audio-visual materials. Later in his life, Schwartz became a much sought-after media consultant. He taught and lectured on the use of media in communications, advertising and product placement, and he advocated the grassroots use of media for issue-oriented and public service campaigns.
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